Every brand is special.
We’ll cherish yours like it was our own



Brand Identity Agency in the heart of Nottingham.

We live in a noisy world. It’s a challenge to be seen and heard by the people who matter to you. That’s why having a great visual brand really matters. The New Fat is a Nottingham branding identity agency specialising in creating and building distinctive and consistent identities which enable our clients to stand out in the crowd.

Our Brand Agency’s Skills.

Our expertise covers every aspect of branding. We can fashion a unique identity from scratch, researching your market place and then designing an eye-catching logo – or we can refresh your current brand. Whatever you need, we have the creativity to give you options so that the logo you adopt feels exactly right for you.

Extra Support for your Brand.

We’ll back this up with resources and guidelines to help you keep your brand consistent. And if you want a pithy strapline or compelling narrative to explain what makes your organisation special, we can create those too.

Utilising Your Brand Identity.

Once you have your identity, we can harness it in countless ways. Our amazing team will do everything from corporate stationery design to large format projects, such as vehicle graphics or building signage.

When it comes to branding, our imagination knows no bounds! If you’re happy with your existing corporate look, we’ll still be happy to help you apply it to gifts or other merchandise – to keep you ‘front of mind’ with customers and others you want to do business with.

Want to know more? Get in touch to find out what our Nottingham based branding agency can do for you.

Some branding services we offer.


The aim of a brand workshop is to understand the inner workings of the company behind the brand. Bringing the personality, beliefs, purpose, vision and value into your brand identity.


Working with you to produce the best brand name possible. We need to understand every aspect of your business or company to create the perfect brand name.


Researching the market your brand exists in to understand potential threats and opportunities for your brands success.


One of our favourite areas to work in is our logo design and refresh services. Producing stunning eye catching logos and designs to help keep your brand fresh and up to date.


Branding imagery is crucial to the consistency of any business. Giving your brand instant recognition in any piece of collateral or website.


In order for a brand to be successful it needs to follow its brand rules. Branding guidelines help keep your branding and designs on track and prevent them from slipping up.


Corporate stationery is one of the best ways to give a professional image. Our corporate stationary designs use new or existing branding to create unique stationery.


Office signage not only adds to a professional look of your business’s place of work, but can also be a selling and marketing piece.

Some of our branding agency work.

We love our design agency
and so do our clients.

ESG Rail

“The New Fat worked hard to understand our business and successfully delivered a new portfolio of marketing materials on time and to an excellent standard. I would have no hesitation in recommending The New Fat.”


“The team at The New Fat have been absolutely fantastic in assisting with our rebrand. The items they’ve produced for us look great and fit the brief to a T. Their hard work, patience and advice has been much appreciated during this very busy time for us.”

Minshall Financial Services

“So very pleased with the service we received from this company the folders they designed for us are great, just what we wanted. A big thank you to Suze and the team.”

Red Carpet Cinema

“I’ve been working with this agency since I started my own business in 1999 and I have found them to be consistently creative, knowledgable and skilled professionals and therefore I can’t recommend them highly enough.”

Boards Direct

“Absolutely fantastic company – they understood exactly what we needed and were able to produce a well thought out design that illustrated clearly what we were trying to convey. Super fast turn around time too!”


“Been working with The New Fat since 2015, they are always happy to help, providing great designs from business cards to  tent cards and photo booths, nothing is too much trouble!”


We are thrilled with the quick turnaround time that Suze and her team manage to maintain during the busy holiday season. The work is, as always, spot on and an excellent addition to our brand communication.

Viva Vacations

“Absolutely love it! Fits our brief perfectly. Thank you team.”

The Camelot Network

“We have really enjoyed working with Suze and her team at The New Fat, who recently redesigned the logo, website and other collateral for The Camelot Network, as we embarked on a top-to-bottom rebrand. We couldn’t be more pleased with the logo. I would certainly work with The New Fat again, and recommend them to others.”

Penguin Group

“Everyone said how fantastic the stand looked. Thanks again for all you help!”


“Huge thank you for all your hard work, our event was a huge success. The exhibition area and panels looked really impressive. It couldn’t have been any better.”


“I would absolutely recommend The New Fat. WorkING with them on a wide range of deliverables, from print to web to large-scale graphics for trade shows. They always meet our deadlines, are creative and help us enhance our designs. I have trusted them with some of our most important projects and didn’t regret it! Thank you!”

Penguin Ventures

“I cannot stress just how amazing the team at The New Fat are. We have been using them for some years and have the whole process down to a fine art. Whilst stand builds can be stressful, The New Fat team make the whole process effortless – from planning to build to take down.”

YMCA Derbyshire

“I’ve never experienced such an enjoyable process in terms of producing an annual report until I worked with The New Fat team. They understood the brief and objectives right away. The team make it easy to produce high-quality and engaging communications materials and ensure that it’s fun along the way.”

Old Diorama Arts Centre

“The New Fat are fantastic! They have assisted us every step of the way: from helping build our brand identity, suggesting colours and themes, building our website and promoting our business. They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.”

The Rainforest Foundation UK

“The New Fat are very creative and contemporary, they had lots of appropriate and innovative ideas for us to work with. We have already received many compliments on the simple, visually engaging design, and managing our content is easier than ever.” They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.”

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