Brand Guideline Creation.

Ensuring a consistent brand identity across all platforms.

Brand guidelines are a comprehensive document which outlines the visual elements that constitute your brand identity.

Whether you have a new brand identity or an existing brand which has never had guidelines in place, our design team can help compile a useful pdf document outlining the fundamentals of your visual style. Providing your internal marketing teams and any design or production agencies with a roadmap for maintaining a cohesive, recognisable, and consistent brand presence.

A well-designed brand style guide encompasses elements such as logo usage, typography, colour palettes, tone of voice, imagery guidelines and example layouts. We are firm believers that your brand guideline document should be reviewed and enhanced as your brand grows and evolves. If you're a large organisation you may also require a password protected online version of your guidelines, so external agencies can log in and view assets.

Streamline the design and marketing process by enabling your team to create on-brand materials efficiently with a brand guideline document - super useful and a must for all brands. Contact us today and let us help define your brand style in a handy guide.

Some of the solutions we can offer

Brand Guideline Creation Options.

Why choose The New Fat to create your brand guidelines.

Sustainable & Interactive

Our eco friendly guidelines are in PDF format, going digital means no need for any printed hard copies plus the're easy to email.

Updating Your Guidelines

Build up your brand guidelines over time - we can help you create and add new information to this valuable marketing resource.

Save 15%

Attention to Detail

Our design team have seen and worked closely with brand guidelines for nearly 25 years - so we know what makes a set of guidelines great.

Need a professional design team for multiple projects throughout the year? Purchase an annual bank of design hours and save 15%.

Project Spotlight.

The Camelot Network brand guidelines bring together all the design elements our team created into one handy emailable document. Including comprehensive details on logo usage, colours, fonts and layout examples. A perfect example of how to provide guidance for in-house marketing departments and external agencies ensuring consistency across all marketing materials.

Here are some other services we offer.