Alstom needed to find new ways of advertising their apprenticeship and graduate programs to potential new employees at recruitment fairs and events. With so many opportunities on offer being able to visually showcase these on an exhibition stand can be difficult.

Requirements.

Using the power of digital advertising create a visual story to attract and engage. 

Digital A-board.

Battery operated digital A-boards are perfect for retail and events – once charges they last for 20 + hours and content can be pre-loaded so all you do is turn the unit on, lock the wheels and your ready. Content can be a mix of MP4 files and static images which run in a sequence. 

Animated story.

Our design team started by creating a storyboard to help position and plan the content. The final animated video runs through all the benefits of working with Alstom in an easily digestible format, describing the courses on offer plus the types of jobs/sectors. Adding movement helps captivate the audience encouraging them to stay on the stand and watch more. The final sequence sells the brand ethos and gives the viewer a taste of the breadth of experience they will gain working at such a prestigious international company.

Transporting and practicality of using a digital a-board.

As this exhibition tool will be moved around the country it has its own wheeled flight case to ensure it stays safe and protected. Once at the venue the A-boards wheels can be locked in position. 

Changing content on a digital A-board.

Every screen we sell has a lifetime license to a CMS system where you can control the timing and graphics for your screen – an internet connection (wifi) is required to connect the board back to the system.

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