A brand built on legend.
The Camelot Network is an influential collective of more than 150 independent consultants, with major expertise in the insurance industry.
Its name was carefully chosen. The network’s principles are akin to those of the Round Table in the legend of King Arthur – where equal partners are stronger together, committed to collaboration, are generous with their knowledge, and care passionately about making a positive difference.
This was our inspiration when The New Fat was commissioned to develop a new brand for Camelot. Our fresh logo design features a circle to signify the idea of a round table – with characters based on speech bubbles acting as a metaphor for people within the network and the discussions that take place.
We then created a full and coherent visual identity for Camelot by applying the new brand to all the other materials they need as a business:
- A versatile slide deck for presentations, with a fully editable PowerPoint template, a selection of slide layouts, images that can be updated and moveable graphic elements.
- Associated corporate stationery, including business cards and branded templates for letters and compliment slips.
- A simple text-based marketing leaflet, designed to ensure that it is instantly recognisable as part of the new Camelot brand we established with the logo and other elements.
- Brand guidelines, bringing together all the new design elements into a handy document to help with consistency across marketing materials – including comprehensive details on logo usage, colours, fonts and layout examples.
At the same time, we worked closely with The Camelot Network to reflect the written elements of their brand. This is covered in our brand guidelines by a section on language and tone of voice. It also informed the copy for the new website we developed for Camelot, which you can read about here.
“Having never done anything like this before myself, I was grateful that Suze ‘held my hand’ throughout, patiently answering all of my many questions. Hayleigh and Jamie were also a pleasure to work with and clearly highly talented individuals. We are really pleased with the new look and feel of The Camelot Network, and would certainly work with The New Fat again, and recommend them to others.”
The Camelot Network
We love our design agency
in Nottingham and so do our clients.
“The New Fat worked hard to understand our business and successfully delivered a new portfolio of marketing materials on time and to an excellent standard. I would have no hesitation in recommending The New Fat.”
“The team at The New Fat have been absolutely fantastic in assisting with our rebrand. The items they’ve produced for us look great and fit the brief to a T. Their hard work, patience and advice has been much appreciated during this very busy time for us.”
Minshall Financial Services
“So very pleased with the service we received from this company the folders they designed for us are great, just what we wanted. A big thank you to Suze and the team.”
Red Carpet Cinema
“I’ve been working with this agency since I started my own business in 1999 and I have found them to be consistently creative, knowledgable and skilled professionals and therefore I can’t recommend them highly enough.”
“Absolutely fantastic company – they understood exactly what we needed and were able to produce a well thought out design that illustrated clearly what we were trying to convey. Super fast turn around time too!”
“Been working with The New Fat since 2015, they are always happy to help, providing great designs from business cards to tent cards and photo booths, nothing is too much trouble!”
We are thrilled with the quick turnaround time that Suze and her team manage to maintain during the busy holiday season. The work is, as always, spot on and an excellent addition to our brand communication.
“Absolutely love it! Fits our brief perfectly. Thank you team.”
The Camelot Network
“We have really enjoyed working with Suze and her team at The New Fat, who recently redesigned the logo, website and other collateral for The Camelot Network, as we embarked on a top-to-bottom rebrand. We couldn’t be more pleased with the logo. I would certainly work with The New Fat again, and recommend them to others.”
“Everyone said how fantastic the stand looked. Thanks again for all you help!”
“Huge thank you for all your hard work, our event was a huge success. The exhibition area and panels looked really impressive. It couldn’t have been any better.”
“I would absolutely recommend The New Fat. WorkING with them on a wide range of deliverables, from print to web to large-scale graphics for trade shows. They always meet our deadlines, are creative and help us enhance our designs. I have trusted them with some of our most important projects and didn’t regret it! Thank you!”
“I cannot stress just how amazing the team at The New Fat are. We have been using them for some years and have the whole process down to a fine art. Whilst stand builds can be stressful, The New Fat team make the whole process effortless – from planning to build to take down.”
“I’ve never experienced such an enjoyable process in terms of producing an annual report until I worked with The New Fat team. They understood the brief and objectives right away. The team make it easy to produce high-quality and engaging communications materials and ensure that it’s fun along the way.”
Old Diorama Arts Centre
“The New Fat are fantastic! They have assisted us every step of the way: from helping build our brand identity, suggesting colours and themes, building our website and promoting our business. They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.”
The Rainforest Foundation UK
“The New Fat are very creative and contemporary, they had lots of appropriate and innovative ideas for us to work with. We have already received many compliments on the simple, visually engaging design, and managing our content is easier than ever.” They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.”