Getting the branding chemistry right.
Solvay applies science to develop substances and materials used in many different industries. In doing so, the company brings benefits to countless aspects of daily life. Because of this they need a brand architecture agency that can meet their expectations.
The New Fat – A Brand Architecture Agency.
As a brand architecture agency, we’re proud to be an ally with this global business for more than a decade. Our agency acts as their in-house design department and working with them regularly.
Project and brand support.
Our support has been extensive and wide-ranging, as you’d expect with such a large and diverse company. Working with Solvay on smaller tasks like corporate stationery design, to complex, large format projects.
Our branding work with Solvay.
We’ve updated a full set of corporate brochures, using our design skills to integrate images, technical specifications, tables and infographics. We ensured that the brochures presented a coherent look – applying Solvay’s brand to colour code different sectors for the company’s products, so that they were easily identifiable.
A key part of our work has involved exhibition design and build for Solvay’s regular appearances at business expos – from small pop-up stands to a full large-scale presence. The biggest of these events is the annual JEC World exhibition in Paris, on which we’ve worked for a number of years.
Each year we find a new style to keep things fresh, while staying true to the Solvay brand. This has involved working with highly innovative set designs. In 2019, we used a futuristic theme to design uniquely-shaped wall panels, where high-impact images were overlain with bespoke graphics.
We continued this design through all the other promotional elements, to boost awareness of Solvay’s presence at the event. We designed a mix of printed and digital elements including e-mail signatures, invitations, digital and print advertising, social media branding, website graphics, product cards and directional footprints for the floor of the hall.
Throughout, we liaised with stand builders and our clients to ensure that everything was completed on time and to the right standard. It’s a project which typifies the versatility and skill of The New Fat team.
Our brand architecture results.
Solvay left us this 5-star Google review after a successful exhibition:
“I would absolutely recommend The New Fat. I have worked with them for more than eight years across a wide range of deliverables, from print to web to large-scale graphics for trade shows. They always follow our briefs and meet our deadlines. They are creative and help us enhance our designs. I have trusted them with some of our most important projects and didn’t regret it! Thank you!”
We love our design agency
and so do our clients.
“The New Fat worked hard to understand our business and successfully delivered a new portfolio of marketing materials on time and to an excellent standard. I would have no hesitation in recommending The New Fat.”
“The team at The New Fat have been absolutely fantastic in assisting with our rebrand. The items they’ve produced for us look great and fit the brief to a T. Their hard work, patience and advice has been much appreciated during this very busy time for us.”
Minshall Financial Services
“So very pleased with the service we received from this company the folders they designed for us are great, just what we wanted. A big thank you to Suze and the team.”
Red Carpet Cinema
“I’ve been working with this agency since I started my own business in 1999 and I have found them to be consistently creative, knowledgable and skilled professionals and therefore I can’t recommend them highly enough.”
“Absolutely fantastic company – they understood exactly what we needed and were able to produce a well thought out design that illustrated clearly what we were trying to convey. Super fast turn around time too!”
“Been working with The New Fat since 2015, they are always happy to help, providing great designs from business cards to tent cards and photo booths, nothing is too much trouble!”
We are thrilled with the quick turnaround time that Suze and her team manage to maintain during the busy holiday season. The work is, as always, spot on and an excellent addition to our brand communication.
“Absolutely love it! Fits our brief perfectly. Thank you team.”
The Camelot Network
“We have really enjoyed working with Suze and her team at The New Fat, who recently redesigned the logo, website and other collateral for The Camelot Network, as we embarked on a top-to-bottom rebrand. We couldn’t be more pleased with the logo. I would certainly work with The New Fat again, and recommend them to others.”
“Everyone said how fantastic the stand looked. Thanks again for all you help!”
“Huge thank you for all your hard work, our event was a huge success. The exhibition area and panels looked really impressive. It couldn’t have been any better.”
“I would absolutely recommend The New Fat. WorkING with them on a wide range of deliverables, from print to web to large-scale graphics for trade shows. They always meet our deadlines, are creative and help us enhance our designs. I have trusted them with some of our most important projects and didn’t regret it! Thank you!”
“I cannot stress just how amazing the team at The New Fat are. We have been using them for some years and have the whole process down to a fine art. Whilst stand builds can be stressful, The New Fat team make the whole process effortless – from planning to build to take down.”
“I’ve never experienced such an enjoyable process in terms of producing an annual report until I worked with The New Fat team. They understood the brief and objectives right away. The team make it easy to produce high-quality and engaging communications materials and ensure that it’s fun along the way.”
Old Diorama Arts Centre
“The New Fat are fantastic! They have assisted us every step of the way: from helping build our brand identity, suggesting colours and themes, building our website and promoting our business. They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.”
The Rainforest Foundation UK
“The New Fat are very creative and contemporary, they had lots of appropriate and innovative ideas for us to work with. We have already received many compliments on the simple, visually engaging design, and managing our content is easier than ever.” They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.”