Growing online engagement.
The Rainforest Foundation UK (RFUK) works to tackle deforestation around the world, focussing on both the human rights of local communities and environmental protection.
RFUK’s website was an important way of promoting the Foundation’s work, but it had become dated. Nottingham web design agency The New Fat was commissioned to refresh the site to align it with those of other UK and global charities.
Our brief was to modernise the site, while making maintenance straightforward for the client. This required a new structure, as well as website graphics which followed the brand guidelines and ethos of RFUK.
RFUK also wanted it to be easier for people to find their way around the site. First, we removed the side navigation so that the website filled the screen. This enabled us to get more content and larger graphics and videos onto the pages.
Then we designed a homepage with bold imagery for page links (a style carried on throughout the site) – allowing visitors to navigate easily to different sections.
We made other improvements to the website, including:
- Adding a “refine by” tool so information can be found more easily. Users can search news items by date and category – and documents also by country and language.
- Pages to showcase RFUK’s ongoing global projects, featuring videos and publications, testimonials, interactive maps and partner/funder logos. These pages can be easily edited by the client.
- Bespoke infographics, maps and animated statistics to add interest and increase engagement.
- A multi-lingual option, to reflect the fact that many of RFUK’s projects are in French-speaking countries. The back end system we have installed enables the client to present relevant content in French, and other languages can easily be added if needed.
Finally, we created and installed a bespoke e-card system. This allows anyone to send a personalised email with a rainforest-themed image and message of their choice, in return for a donation to RFUK.
Have a look at www.rainforestfoundationuk.org.
“The New Fat are fantastic! They have assisted us every step of the way: from helping build our brand identity, suggesting colours and themes, build“The redesign of our website was long overdue and the result has exceeded all expectations. Working with The New Fat team was, as always, hassle-free – they understood our needs completely and did everything possible to ‘make it happen’ within the limits of our small budget.
We have already received many compliments on the simple, visually engaging design, and managing our content is easier than ever.”ing our website and promoting our business. They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.
The New Fat are very creative and contemporary, they had lots of appropriate and innovative ideas for us to work with.”
The Rainforest Foundation UK
We love what we do
and so do our clients.
“The New Fat worked hard to understand our business and successfully delivered a new portfolio of marketing materials on time and to an excellent standard. I would have no hesitation in recommending The New Fat.”
“The team at The New Fat have been absolutely fantastic in assisting with our rebrand. The items they’ve produced for us look great and fit the brief to a T. Their hard work, patience and advice has been much appreciated during this very busy time for us.”
Minshall Financial Services
“So very pleased with the service we received from this company the folders they designed for us are great, just what we wanted. A big thank you to Suze and the team.”
Red Carpet Cinema
“I’ve been working with this agency since I started my own business in 1999 and I have found them to be consistently creative, knowledgable and skilled professionals and therefore I can’t recommend them highly enough.”
“Absolutely fantastic company – they understood exactly what we needed and were able to produce a well thought out design that illustrated clearly what we were trying to convey. Super fast turn around time too!”
“Been working with The New Fat since 2015, they are always happy to help, providing great designs from business cards to tent cards and photo booths, nothing is too much trouble!”
We are thrilled with the quick turnaround time that Suze and her team manage to maintain during the busy holiday season. The work is, as always, spot on and an excellent addition to our brand communication.
“Absolutely love it! Fits our brief perfectly. Thank you team.”
The Camelot Network
“We have really enjoyed working with Suze and her team at The New Fat, who recently redesigned the logo, website and other collateral for The Camelot Network, as we embarked on a top-to-bottom rebrand. We couldn’t be more pleased with the logo. I would certainly work with The New Fat again, and recommend them to others.”
“Everyone said how fantastic the stand looked. Thanks again for all you help!”
“Huge thank you for all your hard work, our event was a huge success. The exhibition area and panels looked really impressive. It couldn’t have been any better.”
“I would absolutely recommend The New Fat. WorkING with them on a wide range of deliverables, from print to web to large-scale graphics for trade shows. They always meet our deadlines, are creative and help us enhance our designs. I have trusted them with some of our most important projects and didn’t regret it! Thank you!”
“I cannot stress just how amazing the team at The New Fat are. We have been using them for some years and have the whole process down to a fine art. Whilst stand builds can be stressful, The New Fat team make the whole process effortless – from planning to build to take down.”
“I’ve never experienced such an enjoyable process in terms of producing an annual report until I worked with The New Fat team. They understood the brief and objectives right away. The team make it easy to produce high-quality and engaging communications materials and ensure that it’s fun along the way.”
Old Diorama Arts Centre
“The New Fat are fantastic! They have assisted us every step of the way: from helping build our brand identity, suggesting colours and themes, building our website and promoting our business. They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.”
The Rainforest Foundation UK
“The New Fat are very creative and contemporary, they had lots of appropriate and innovative ideas for us to work with. We have already received many compliments on the simple, visually engaging design, and managing our content is easier than ever.” They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.”