rainforestfoundationuk.org/ecards(opens in a new tab)
DIGITAL
Growing online engagement.
The Rainforest Foundation UK (RFUK) works to tackle deforestation around the world, focussing on both the human rights of local communities and environmental protection.
RFUK’s website was an important way of promoting the Foundation’s work, but it had become dated. Nottingham web design agency The New Fat was commissioned to refresh the site to align it with those of other UK and global charities.
Our brief was to modernise the site, while making maintenance straightforward for the client. This required a new structure, as well as website graphics which followed the brand guidelines and ethos of RFUK.
RFUK also wanted it to be easier for people to find their way around the site. First, we removed the side navigation so that the website filled the screen. This enabled us to get more content and larger graphics and videos onto the pages.
Then we designed a homepage with bold imagery for page links (a style carried on throughout the site) – allowing visitors to navigate easily to different sections.
We made other improvements to the website, including:
- Adding a “refine by” tool so information can be found more easily. Users can search news items by date and category – and documents also by country and language.
- Pages to showcase RFUK’s ongoing global projects, featuring videos and publications, testimonials, interactive maps and partner/funder logos. These pages can be easily edited by the client.
- Bespoke infographics, maps and animated statistics to add interest and increase engagement.
- A multi-lingual option, to reflect the fact that many of RFUK’s projects are in French-speaking countries. The back end system we have installed enables the client to present relevant content in French, and other languages can easily be added if needed.
Finally, we created and installed a bespoke e-card system. This allows anyone to send a personalised email with a rainforest-themed image and message of their choice, in return for a donation to RFUK.
Have a look at www.rainforestfoundationuk.org.
“The New Fat are fantastic! They have assisted us every step of the way: from helping build our brand identity, suggesting colours and themes, build“The redesign of our website was long overdue and the result has exceeded all expectations. Working with The New Fat team was, as always, hassle-free – they understood our needs completely and did everything possible to ‘make it happen’ within the limits of our small budget.
We have already received many compliments on the simple, visually engaging design, and managing our content is easier than ever.”ing our website and promoting our business. They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.
The New Fat are very creative and contemporary, they had lots of appropriate and innovative ideas for us to work with.”
The Rainforest Foundation UK