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High-profile exhibition space for Penguin Ventures

Exhibition design that speaks volumes.

Penguin Ventures is another blue chip global brand with which The New Fat has a long association. Part of Penguin Random House, the company manages a portfolio of well-known children’s books featuring such much-loved names as Elmer, Spot, The Snowman and Ladybird.


The New Fat’s Nottingham based exhibition design.

For several years running, Penguin Ventures have asked us to provide exhibition design and build support. Producing their stand for the Brand Licensing Europe expo in London. The Brand Licensing Europe expo is the leading event of its kind in Europe.


This is always a major task, ensuring that everything runs smoothly – from initial concepts and design, to production, assembly and then dismantling the stand when the event is over.


About the exhibition design.

Designing the exhibition stand to create a colourful enclosed meeting area. Clients can come to this area and discuss proposals and ideas for future brand licensing opportunities.


The layout ensures that visitors are drawn to the front reception desk, flanked by display shelving for showcasing books, familiar story characters and related merchandise. This produces a space which is creative and playful, but still perfectly on brand.


Full service exhibition design – From start-to-finish.

Through The New Fat’s start-to-finish service, our experienced on-site team put the stand together over several days before the event. We always take care of every element – flooring and furniture, props and graphics, electrics and finishing touches. The Penguin Ventures team arrives to a complete stand, allowing them to start working as soon as possible.


Our exhibition design work results.

A perfect example of our eye for detail, creativity and slick project management!

Client Feedback

“I cannot stress just how amazing the team at The New Fat are. We have been using them for some years and have the whole process down to a fine art. Whilst stand builds can be stressful, The New Fat team make the whole process effortless – from planning to build to take down, the BLE stand experience couldn’t be better.”

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