The art of good design.
The Old Diorama Arts Centre is a London charity established in the 1970s. It hires out high-quality performance space for established and emerging artists, and runs an exciting creative programme to support local groups.
The New Fat were commissioned to review all of Old Diorama Arts Centre marketing materials and come up with a marketing plan, which would ensure all communications both internally and externally were consistent within its brand architecture.
As well as refreshing the logo and coming up with templates for in-house sales tools, our main project was web design. Our brief was to develop a new responsive site showcasing the excellent modern facilities the arts centre has to offer – to attract new artists, production houses and event managers.
With a colourful and dynamic history, the venue has a strong brand and visual identity, with an established following in the local community and wider arts world.
Our aim for the new website was to build on this reputation. We wanted it to reflect the fabulous purpose-built studios the charity occupies – bold, bright, spacious, professional and modern.
Strong website graphics, photos and video content were therefore essential. We included large scrolling banners, multiple image headers and image-driven navigation – plus the ability to add video in various places. This focus on imagery makes the website visually rich, and encourages users to linger and explore.
The finished site is clean, modern and easy to use across desktop computers and mobile devices. We achieved our aim of giving a really good sense of Old Diorama’s architectural design and ambience. The pages for hiring space at the centre are easy to navigate and provide clear indications of pricing.
We also used our technical expertise to ensure that the website easily managed. Our client can edit layouts and banners, and update images and written content. However, we’re always in the background keeping the site security up to date, and available to help in other ways if needed.
To see more go to www.olddiorama.com.
“The New Fat are fantastic! They have assisted us every step of the way: from helping build our brand identity, suggesting colours and themes, building our website and promoting our business. They give a lot of effort and care for a great deal of value, and in a very personal bespoke way. The New Fat are very creative and contemporary, they had lots of appropriate and innovative ideas for us to work with.
“We love our responsive website design – very crisp, clean and creative while being on budget and on-brand. The New Fat team were approachable, helpful and kind while being very knowledgeable and effective. They were very considerate, taking care to check in with us regularly and spending a lot of time explaining things – thanks guys!”
Creative Director, Old Diorama Arts Centre
We love our design agency
in Nottingham and so do our clients.
“The New Fat worked hard to understand our business and successfully delivered a new portfolio of marketing materials on time and to an excellent standard. I would have no hesitation in recommending The New Fat.”
“The team at The New Fat have been absolutely fantastic in assisting with our rebrand. The items they’ve produced for us look great and fit the brief to a T. Their hard work, patience and advice has been much appreciated during this very busy time for us.”
Minshall Financial Services
“So very pleased with the service we received from this company the folders they designed for us are great, just what we wanted. A big thank you to Suze and the team.”
Red Carpet Cinema
“I’ve been working with this agency since I started my own business in 1999 and I have found them to be consistently creative, knowledgable and skilled professionals and therefore I can’t recommend them highly enough.”
“Absolutely fantastic company – they understood exactly what we needed and were able to produce a well thought out design that illustrated clearly what we were trying to convey. Super fast turn around time too!”
“Been working with The New Fat since 2015, they are always happy to help, providing great designs from business cards to tent cards and photo booths, nothing is too much trouble!”
We are thrilled with the quick turnaround time that Suze and her team manage to maintain during the busy holiday season. The work is, as always, spot on and an excellent addition to our brand communication.
“Absolutely love it! Fits our brief perfectly. Thank you team.”
The Camelot Network
“We have really enjoyed working with Suze and her team at The New Fat, who recently redesigned the logo, website and other collateral for The Camelot Network, as we embarked on a top-to-bottom rebrand. We couldn’t be more pleased with the logo. I would certainly work with The New Fat again, and recommend them to others.”
“Everyone said how fantastic the stand looked. Thanks again for all you help!”
“Huge thank you for all your hard work, our event was a huge success. The exhibition area and panels looked really impressive. It couldn’t have been any better.”
“I would absolutely recommend The New Fat. WorkING with them on a wide range of deliverables, from print to web to large-scale graphics for trade shows. They always meet our deadlines, are creative and help us enhance our designs. I have trusted them with some of our most important projects and didn’t regret it! Thank you!”
“I cannot stress just how amazing the team at The New Fat are. We have been using them for some years and have the whole process down to a fine art. Whilst stand builds can be stressful, The New Fat team make the whole process effortless – from planning to build to take down.”
“I’ve never experienced such an enjoyable process in terms of producing an annual report until I worked with The New Fat team. They understood the brief and objectives right away. The team make it easy to produce high-quality and engaging communications materials and ensure that it’s fun along the way.”
Old Diorama Arts Centre
“The New Fat are fantastic! They have assisted us every step of the way: from helping build our brand identity, suggesting colours and themes, building our website and promoting our business. They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.”
The Rainforest Foundation UK
“The New Fat are very creative and contemporary, they had lots of appropriate and innovative ideas for us to work with. We have already received many compliments on the simple, visually engaging design, and managing our content is easier than ever.” They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.”