BRAND
Fitting out a new brand.
The New Fat team were asked to produce a logo for a business named after the owner’s own children, so the brand was very personal in nature.
It was needed to launch a new company offering personalised clothing for children by embroidering their names onto garments and other items. With a higher-than-average price point, the brand needed to appeal to parents with a love of fashion and who were prepared to spent a bit more on their youngsters’ clothes.
As with all such logo design work, we provided a range of initial concepts. The next step was to refine the preferred one until it was felt to be just right by the client.
Once all the final tidying up and other details were addressed, we exported a final folder to the customer with a selection of print and screen ready files. This included the correct pantone colour references and black and white versions of the logo.
To meet the particular needs of our client, in this case we also provided the logo in a range of different colour variations.