Drawing inspiration from history.
Lakeside started life in 1873 as Bestwood Pumping Station, one of three steam-powered plants built to supply clean water to Nottingham in the late Victorian Era.
Now a Grade II listed building set in beautiful gardens, the facility has been renovated and transformed into a modern leisure venue with bar, restaurant and function rooms for weddings, parties and other events.
The New Fat was asked to create a brand for Lakeside, and a website to promote what the setting has to offer, while also celebrating its heritage.
Having taken inspiration from the building’s architecture and history for the logo design, we harnessed it to shape the overall online look – with large eye-catching images, strong website graphics and a clean upmarket feel, to showcase Lakeside as a place for weddings and other special occasions.
Careful attention was paid to the technical aspects of the site, using a fully editable WordPress management system, fully optimised for desktop and mobile viewing, and with the capability to sell tickets online for future events. Our team continues to oversee the site’s security and carries out other maintenance as required.
We also created marketing e-shots for Lakeside, to raise awareness and encourage early bookings. While the client can control and upload distribution lists, the emails are automated and GDPR compliant. They use editable templates from The New Fat’s own easy-to-use mailing system, which provides response data to inform email marketing activity. We’re happy to make this system available and provide operational support to other clients.
The New Fat Team are always a pleasure to work with, always professional and knowledgeable and have created some great brand designs and websites for us over the last few years.
We love what we do
and so do our clients.
“The New Fat worked hard to understand our business and successfully delivered a new portfolio of marketing materials on time and to an excellent standard. I would have no hesitation in recommending The New Fat.”
“The team at The New Fat have been absolutely fantastic in assisting with our rebrand. The items they’ve produced for us look great and fit the brief to a T. Their hard work, patience and advice has been much appreciated during this very busy time for us.”
Minshall Financial Services
“So very pleased with the service we received from this company the folders they designed for us are great, just what we wanted. A big thank you to Suze and the team.”
Red Carpet Cinema
“I’ve been working with this agency since I started my own business in 1999 and I have found them to be consistently creative, knowledgable and skilled professionals and therefore I can’t recommend them highly enough.”
“Absolutely fantastic company – they understood exactly what we needed and were able to produce a well thought out design that illustrated clearly what we were trying to convey. Super fast turn around time too!”
“Been working with The New Fat since 2015, they are always happy to help, providing great designs from business cards to tent cards and photo booths, nothing is too much trouble!”
We are thrilled with the quick turnaround time that Suze and her team manage to maintain during the busy holiday season. The work is, as always, spot on and an excellent addition to our brand communication.
“Absolutely love it! Fits our brief perfectly. Thank you team.”
The Camelot Network
“We have really enjoyed working with Suze and her team at The New Fat, who recently redesigned the logo, website and other collateral for The Camelot Network, as we embarked on a top-to-bottom rebrand. We couldn’t be more pleased with the logo. I would certainly work with The New Fat again, and recommend them to others.”
“Everyone said how fantastic the stand looked. Thanks again for all you help!”
“Huge thank you for all your hard work, our event was a huge success. The exhibition area and panels looked really impressive. It couldn’t have been any better.”
“I would absolutely recommend The New Fat. WorkING with them on a wide range of deliverables, from print to web to large-scale graphics for trade shows. They always meet our deadlines, are creative and help us enhance our designs. I have trusted them with some of our most important projects and didn’t regret it! Thank you!”
“I cannot stress just how amazing the team at The New Fat are. We have been using them for some years and have the whole process down to a fine art. Whilst stand builds can be stressful, The New Fat team make the whole process effortless – from planning to build to take down.”
“I’ve never experienced such an enjoyable process in terms of producing an annual report until I worked with The New Fat team. They understood the brief and objectives right away. The team make it easy to produce high-quality and engaging communications materials and ensure that it’s fun along the way.”
Old Diorama Arts Centre
“The New Fat are fantastic! They have assisted us every step of the way: from helping build our brand identity, suggesting colours and themes, building our website and promoting our business. They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.”
The Rainforest Foundation UK
“The New Fat are very creative and contemporary, they had lots of appropriate and innovative ideas for us to work with. We have already received many compliments on the simple, visually engaging design, and managing our content is easier than ever.” They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.”