Exercising our design skills.
Karrimor are outdoor and sports equipment specialists, with more than 60 years’ experience in the field (literally!). At the cutting edge of technology, the company produces state-of-the-art clothing, footwear and accessories. Making equipment perfect for walking, camping, running, mountaineering and expeditions.
With such a strong name, it’s essential for Karrimor to represent their products in a way that’s in keeping with their reputation for quality. Maintaining this while staying true to their brand and visual identity.
The New Fat’s editorial graphic design skills.
The New Fat has had a long association with Karrimor. Designing their product catalogues for many years to promote the following season’s shoes and rucksacks. We use our editorial graphic design skills with Each catalogue we produce. These catalogues are a major project for our team which we love doing. We manage every aspect from the photography, through design and artwork, to production and printing.
Studio photography for editorial graphic design.
Studio photography of each product is a meticulous process. It involves precise angles, big close-ups of certain features, and the judicious use of thread to ensure that rucksacks stay upright and looking their best!
The resulting images then go into post production. Post production is where the products are cut out, touched up and placed on a white background free from shadows. We give Karrimor the added benefit of a library of high-quality shots for multi-purpose marketing.
Next Steps of our editorial design process.
Only then can the editorial design be put together. Every product is carefully showcased, with additional special feature images filling whole pages. This additional design aspect creates structure and added visual interest.
With an eye for detail for both images and written content, our design team pulls out all the stops to complete each project on time.
Editorial design results.
The result is a great-looking editorial designed catalogue full of detailed images. As well as technical specifications and product information. All presented as a spiral-bound book for distribution across Karrimor’s UK resellers.
We love our design agency
and so do our clients.
“The New Fat worked hard to understand our business and successfully delivered a new portfolio of marketing materials on time and to an excellent standard. I would have no hesitation in recommending The New Fat.”
“The team at The New Fat have been absolutely fantastic in assisting with our rebrand. The items they’ve produced for us look great and fit the brief to a T. Their hard work, patience and advice has been much appreciated during this very busy time for us.”
Minshall Financial Services
“So very pleased with the service we received from this company the folders they designed for us are great, just what we wanted. A big thank you to Suze and the team.”
Red Carpet Cinema
“I’ve been working with this agency since I started my own business in 1999 and I have found them to be consistently creative, knowledgable and skilled professionals and therefore I can’t recommend them highly enough.”
“Absolutely fantastic company – they understood exactly what we needed and were able to produce a well thought out design that illustrated clearly what we were trying to convey. Super fast turn around time too!”
“Been working with The New Fat since 2015, they are always happy to help, providing great designs from business cards to tent cards and photo booths, nothing is too much trouble!”
We are thrilled with the quick turnaround time that Suze and her team manage to maintain during the busy holiday season. The work is, as always, spot on and an excellent addition to our brand communication.
“Absolutely love it! Fits our brief perfectly. Thank you team.”
The Camelot Network
“We have really enjoyed working with Suze and her team at The New Fat, who recently redesigned the logo, website and other collateral for The Camelot Network, as we embarked on a top-to-bottom rebrand. We couldn’t be more pleased with the logo. I would certainly work with The New Fat again, and recommend them to others.”
“Everyone said how fantastic the stand looked. Thanks again for all you help!”
“Huge thank you for all your hard work, our event was a huge success. The exhibition area and panels looked really impressive. It couldn’t have been any better.”
“I would absolutely recommend The New Fat. WorkING with them on a wide range of deliverables, from print to web to large-scale graphics for trade shows. They always meet our deadlines, are creative and help us enhance our designs. I have trusted them with some of our most important projects and didn’t regret it! Thank you!”
“I cannot stress just how amazing the team at The New Fat are. We have been using them for some years and have the whole process down to a fine art. Whilst stand builds can be stressful, The New Fat team make the whole process effortless – from planning to build to take down.”
“I’ve never experienced such an enjoyable process in terms of producing an annual report until I worked with The New Fat team. They understood the brief and objectives right away. The team make it easy to produce high-quality and engaging communications materials and ensure that it’s fun along the way.”
Old Diorama Arts Centre
“The New Fat are fantastic! They have assisted us every step of the way: from helping build our brand identity, suggesting colours and themes, building our website and promoting our business. They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.”
The Rainforest Foundation UK
“The New Fat are very creative and contemporary, they had lots of appropriate and innovative ideas for us to work with. We have already received many compliments on the simple, visually engaging design, and managing our content is easier than ever.” They give a lot of effort and care for a great deal of value, and in a very personal bespoke way.”