We all know the importance of having a strong brand identity.
A great logo is memorable, it can convey your product and service values and can help you to stand out from your competition. However, having a cool logo designed simply isn’t enough. How do you know that it will communicate the right messages to the right people? How can you ensure that your logo positions you within your industry and doesn’t cause more confusion than clarity?
Effective branding and of course, logo design, has to be approached a little more scientifically than simply blasting out some contemporary logo designs. Effective branding and logo design starts with a better understanding of your target audience.
Research For Branding
In order to communicate well with your customers and clients, you will no doubt have segmented your market i.e. categorised your potential customers, placing them into groups with shared problems, demands, requirements and so forth. Add to this some psychographic information including attitudes, interests, opinions and lifestyles and you’ll end up with a far greater understanding of the imagery, colours, design styles and messaging that will be more likely to connect well with them.
Next up, add a little benchmarking to the equation. By identifying market leading brands that already communicate well to similar segments, you’ll be able to compare your ideas with those already proven to be successful.
From Research to Ideas to Design
After investing this time to delve a little deeper into your target audience and what appeals to them, a talented designer can then work his or her magic. Here at The New Fat, our accomplished designers provide a shortlist of initial ideas for your consideration. Afterwards, once we understand your preferred ideas, we can then produce a logo that will really help you to stand out from the crowd, communicating your values to the people you really want to do business with.
Moving on from your logo
Of course, logo design is just the tip of the iceberg. Pretty much anything that communicates any aspect of your business is effectively branding. Therefore, The New Fat can help you to develop brand guidelines and a brand bible i.e. how to use your logo, colours, fonts, words and so forth.
To find out more about how we could help you, get in touch today.