DEWALT makes power tools, hand tools and workwear for many industries. Including construction, manufacturing and woodworking industries. Dewalt has a worldwide customer bases who use and buy their products.

A global brand.

Being such a recognised name, it’s essential for DEWALT to showcase their products in a way that matches their reputation – whilst staying very much on brand.

Our brochure and design agency.

The New Fat has worked with this client over a number of years. Our brochure design agency regularly produce wallcharts and brochures. Each wallchart is a major project for the team – from managing the photography, through design and artwork. We also manage the production and printing of the brochures and wallcharts.

Our design process.

Once we receive a list of the year’s products, photography is undertaken of any new items. This involves matching precise angles and lighting. The resulting images then go into post production, where the products are cut out, touched up and placed on a white background with shadows.

We can then plan and lay out the new wallchart for our client. All this is done in a tight timeframe, printed and delivered to DEWALT so they can distribute it to their sellers.

Our results.

The result is a highly effective marketing tool which catches the eye, as well as giving technical information on each product.

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