our-logo

 

Visual Identity.

  Encompassing all that a brand stands for.

 

We can help design the visual look and feel of your communications to staff and clients, reflecting your business ethos.

Brand design is more than just a logo, we like to use the term visual identity, as it applies to visual elements influenced by a design and marketing teams to ensure brand consistency. From your brand logo, sub brands, icons, infographics, fonts, colours, layout formats and supporting graphical elements - how these components are pulled together is key.


Using a design agency to create and plan your visual style usually includes the production of a full set of brand guidelines. This document gives clear advice to in-house departments and external agencies, outlining how your brand should look.


Producing a new brand or coming up with additional style elements for an existing brand is an exciting project, for you and for our design team. After the research phase, we have a team of creatives work on new concepts and ideas for your brand, moving onto supporting marketing assets.


If you're looking for an expert team of design professionals to create a visual identity for your product or service, book a meeting today and discuss your project with our creative director.

Here's what we can do for you.

Brand Design.

Full brand logo design and marketing asset packages - bringing the personality, purpose, vision and values to your brand identity.

Logo Design.

Designing new, or refreshing old, our visual identity team create stunning eye-catching logos to help keep your brand fresh and up to date.

Brand Guideline Creation.

All your visual brand identity rules including logo formats,  colour palettes, fonts, layout and image styles, all in one handy pdf.

Infographics.

Infographics and icons are a brilliant way of engaging your audience - explaining a process, concept, project flow or highlighting statistics.

Why choose The New Fat for your next visual identity project.

Highly Experienced

We have been designing and working with evolving brands for nearly 25 years. So you'll be in safe hands.

5 x Concepts

Presenting 5 different logo designs at the concept stage gives you plenty of options in terms of colours, style, fonts and icons.

Save 15%
Infographics & Icons

Design of brand icons and infographics can help explain an idea or concept. Once created they can be used across other marketing material.

Need a professional design team for multiple projects throughout the year? Purchase an annual bank of design hours and save 15%.

image-of-a-logo
Share by: