Distro Mobiles offers repair and refurbishment services for mobile phones. Sustainability runs through the heart of Distro's ethos - being both on trend in terms of environmental impact and modern in style. Attracting the tech savvy and focusing on social media marketing, having a brand identity which reflected all these key points was everything.

Requirements.

The brief was to work with the beginnings of a logo concept and advance it through to a finished identity. Refreshing the logo and creating a visual brand style which showed personality.

Colours are so important.

To portray the environmental influence of this brand we spent a large amount of time considering the correct colours. It needed to be bold, fresh, dynamic and modern. 

Customising stock imagery to create a family of illustrations.

Commissioning bespoke illustrations is often out of budget for small businesses, but a great alternative is to find an illustrator who has a range of nice suitable illustrations available royalty free which we can take and customise. Which is what we chose for Distro - funky characters were made, colour adjusted, put into different matching backgrounds. The result is a fabulous set of graphics and illustrations which can be used over all future marketing assets.

Final product.

Applied to packaging, social media graphics and in-house documentation the newly designed brand style is highly professional, ready to attract the 18-45 target audience. We look forward to helping with vehicle wraps for repair service vans in the very near future. The New Fat team really enjoyed working on such an eco-friendly project. we know it will be a brilliant success.

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