News

27th March: Exhibition showcase: Solvay JEC 2017

We have been working closely again with Solvay on one of their biggest annual exhibitions – JEC World 2017 International Composites Event in Paris. Solvay are one of the key players in the composite industry and JEC is one of the World’s largest composite exhibitions, so impact is key to this project, as is brand consistency. The large 20m x 12m stand featured large wall graphics, graphic towers with video screens, a bar, seating area, suspended graphics as well as multiple meeting rooms.

To encourage people to the stand and promote the location there was various printed and digital elements: an e-signature graphic, 3 different event invites, a magazine advert, a scrolling advert panel (to be displayed outside the event), exhibit cards for products on display and branded directional footprints leading the way around the Hall to the stand.

On a project this size it is important to incorporate new inspiring design ensuring consistency with the brand. We work on numerous projects throughout the year and although familiar with their guidelines our designers never fail to offer something new to a project.

At the beginning of the project we received the brief from the client as well as a proposed stand layout from Solvay’s designated stand builders and set about creating a visually impacting design that was attractive and eye catching yet clean and elegant at the same time. Using a neon swoosh throughout the project that has movement and fast pace connotations to it, much like the industries Solvay operate in, the difficult task was making sure that the bright neon effects you see on screen could actually be replicated in real life on the printed elements. By liaising with the Stand builders we were able to come up with a solution to make sure this happened. We then took this design and used it across the accompanying printed and digital materials.

We worked closely with the stand builders, as the layout of the stand evolved and changed and once the stand graphics were signed off we thoroughly checked everything before preparing final files to make sure there were no issues. All of this was undertaken with tight lead-times, which was no problem for our team of experienced designers!

The show was a huge success with many people impressed with the stand, Solvay themselves had this to say…

“At Solvay we have a very large portfolio of products to promote – therefore finding a graphic style that looks good yet enables us to clearly promote our products and target markets is key. The style adopted for JEC did just that.  The printed graphic quality was amazing – giving the feeling that all those neon lines were actually lit.  We received extremely positive feedback for our stand look and feel both internally and externally. So thanks to The New Fat.”

19th January: Manufacturer marketing showcase: Karrimor Product Catalogue

Phew! As a designer you get pretty used to quick turnaround design jobs. We thought we would share one of our favourites which comes in twice a year, every year (for the past 14 years).

This lovely Karrimor catalogue allow retailers to select footwear and rucksack stock for the forthcoming season. Our job is to design and produce an attractive document with easy to read product details, true to life product photos, as well as keeping the Karrimor style strong, creative and on brand.

At the beginning of the job we have a large delivery of shoes, boots and rucksacks all crammed into our offices. We photograph, photo retouch and prepare everything for the design stage. Choosing front cover images is always key and so we shoot a lot of possible options at the photoshoot stage.

Design wise, we keep to a successful format – clean, simple, with the product image and name being the focus.

Once the job is ready to go, The New Fat team check everything with our hawk eyes to make sure everything is perfect before going to production. Organising print production and delivery ourselves means we have full control over the project from the moment the samples arrive to the delivery of the finished item.

The whole design and print process is undertaken in a small timeframe and with our tried and tested design procedure we have no trouble meeting our clients expectations.

Looking forward to the next one 🙂

23rd December: Christmas Wrap 2016

With the Christmas holidays almost upon us we do hope all our wonderful clients have received our ‘Last Minute Christmas Present Kits’. They come complete with an eye catching reusable shopping bag as well as wrapping paper, stickers and ribbon for those eleventh hour gifts you may need to wrap!

20th December: The New Fat Throwback Christmas gifts!

In anticipation of some cracking photos of this years Christmas corporate gift we’ve sent out to all our lovely clients here is a throwback of previous years gifts…

2010 – a crackling oven glove

2011 – a lovely Skipping Rope to help everyone burn off those Christmas Puddings

2012 – very fetching bean bag mobile phone holder

2013 – festive beanie hat to keep all of our lovely clients warm on their festive walks

2014 – we had the delightful New Fat Apron which was adorned in many photos sent to us

2015 – socks to keep everyone warm on those cold winter nights

We think corporate gifts are a great way to thank your regular clients for their continued support as well as reminding previous clients you are still there for them if needed.

If you need some inspiration for your own Christmas corporate gifts or corporate gifts in general give us a call on 0370 334 1598

 

19th December: Our newest staff member

We would like to welcome Andrew to The New Fat, he has taken over from Steph who recently left for University.

Andrew has a background in Senior administration and Marketing having worked for HMRC and the Environment Agency then leaving government departments to work in a more creative field.

He will be looking after the smooth running of the office as well as print management, social media and on and off-line marketing.

Top Facts about Andy – Keen runner (he even runs at lunchtime!), tall, and recently became a father so currently survives on coffee!!

Read more about all our great staff by clicking on our team page