19th January: Manufacturer marketing showcase: Karrimor Product Catalogue

Phew! As a designer you get pretty used to quick turnaround design jobs. We thought we would share one of our favourites which comes in twice a year, every year (for the past 14 years).

This lovely Karrimor catalogue allow retailers to select footwear and rucksack stock for the forthcoming season. Our job is to design and produce an attractive document with easy to read product details, true to life product photos, as well as keeping the Karrimor style strong, creative and on brand.

At the beginning of the job we have a large delivery of shoes, boots and rucksacks all crammed into our offices. We photograph, photo retouch and prepare everything for the design stage. Choosing front cover images is always key and so we shoot a lot of possible options at the photoshoot stage.

Design wise, we keep to a successful format – clean, simple, with the product image and name being the focus.

Once the job is ready to go, The New Fat team check everything with our hawk eyes to make sure everything is perfect before going to production. Organising print production and delivery ourselves means we have full control over the project from the moment the samples arrive to the delivery of the finished item.

The whole design and print process is undertaken in a small timeframe and with our tried and tested design procedure we have no trouble meeting our clients expectations.

Looking forward to the next one 🙂

Karrimor Autumn and Winter Brochure 2017
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