Case Study


“The New Fat helped us create a branded multi-piece direct mailer to launch our global rebrand with great success and feedback from our customers. Suze and the team were easy to work with and understood what we were trying to achieve against a strict deadline”

– Eleanor Parkes, Marketing Manager Tilsatec UK

Tilsatec UK
Tilsatec are designers and manufacturers of hand and arm protection for workers in a number of high hazard industries.

The brief
Having recently undergone a brand refresh, Tilsatec needed to promote their new logo and brand style to both existing and new potential customers. It was also an opportune time to push the sale of one of their newly developed gloves.

The Presentation Pack
The New Fat were commissioned to design and produce a mailing pack which contained:

  • An Introductory letter
  • Glove sample in packaging
  • Leaflet about the glove’s USP’s
  • Branded notebook and pencil

All the above contents were put together in a branded bespoke cardboard mailing box.

Why a promotional mailing?
It was felt that the tangible nature of receiving a pack through the post would give the best results.

  • The recipients could see and feel the product
  • The notebook and pen would be kept and used – giving brand awareness of the new logo

Design considerations
It was very important to stick to the brand guidelines – being one of the first pieces of promotional material to be launched in the new brand style. Every element was considered – colours, layout, quality and style of the notebook etc.

Finished article
The finished pack was carefully packed and shipped out. We ensured that the professional, innovative and modern style of Tilsatec UK defined the whole presentation pack. Feedback from all recipients was very positive.

The brand is going from strength to strength.

Finding unique ways to spice up your marketing can give you a real edge. This month we are offering £100 off business stationery. Go to our offer page to find more information or read our blog to find out about sales toolkits.

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