Case Study

Bedford Insurance Leaflet

THE BRIEF
Bedford Insurance Group are market leaders in Landlord Insurance and asked The New Fat team to design an A5 flyer aimed at Landlords. The leaflet was to communicate the importance of Landlord Insurance, the policies on offer and highlight their USP’s, promoting the key services offered by “Property Quote Direct” and “Right Sure”, both of which sit within the Bedford Insurance Group.

THE DESIGN
The initial challenge was to get 3 different logos, a “50 years” icon and a catchy title to sit on one page, giving each element its own space and importance for the cover.

Using the consistent brand style, graphics and colours throughout ensures the leaflet will sit perfectly alongside existing marketing whether shown independently or together.

The strong colour blocks and angles create great place holders on the inside spread to highlight key information and break up text. Tick boxes were used to accentuate the positive features of the brands and policies.

Mixing the use of capitals, lowercase and weights of fonts – gives good hierachy – leading the eye to the appropriate headings, body copy and calls to action.

The back cover was saved for Right Sure – “Become an Affiliate”, giving it enough space to highlight the advantages and its own message and call to action.

The design style is clean, easy to read and most importantly shows Bedford Insurance Group to be a professional and modern organisation. This leaflet communicates what is being offered by each brand with clear messaging and how to take the next step, making it a perfect leaflet for direct mail, leafleting or use at events.

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