We have been working closely again with Solvay on one of their biggest annual exhibitions – JEC World 2017 International Composites Event in Paris. Solvay are one of the key players in the composite industry and JEC is one of the World’s largest composite exhibitions, so impact is key to this project, as is brand consistency. The large 20m x 12m stand featured large wall graphics, graphic towers with video screens, a bar, seating area, suspended graphics as well as multiple meeting rooms.
To encourage people to the stand and promote the location there was various printed and digital elements: an e-signature graphic, 3 different event invites, a magazine advert, a scrolling advert panel (to be displayed outside the event), exhibit cards for products on display and branded directional footprints leading the way around the Hall to the stand.
On a project this size it is important to incorporate new inspiring design ensuring consistency with the brand. We work on numerous projects throughout the year and although familiar with their guidelines our designers never fail to offer something new to a project.
At the beginning of the project we received the brief from the client as well as a proposed stand layout from Solvay’s designated stand builders and set about creating a visually impacting design that was attractive and eye catching yet clean and elegant at the same time. Using a neon swoosh throughout the project that has movement and fast pace connotations to it, much like the industries Solvay operate in, the difficult task was making sure that the bright neon effects you see on screen could actually be replicated in real life on the printed elements. By liaising with the Stand builders we were able to come up with a solution to make sure this happened. We then took this design and used it across the accompanying printed and digital materials.
We worked closely with the stand builders, as the layout of the stand evolved and changed and once the stand graphics were signed off we thoroughly checked everything before preparing final files to make sure there were no issues. All of this was undertaken with tight lead-times, which was no problem for our team of experienced designers!
The show was a huge success with many people impressed with the stand, Solvay themselves had this to say…
“At Solvay we have a very large portfolio of products to promote – therefore finding a graphic style that looks good yet enables us to clearly promote our products and target markets is key. The style adopted for JEC did just that. The printed graphic quality was amazing – giving the feeling that all those neon lines were actually lit. We received extremely positive feedback for our stand look and feel both internally and externally. So thanks to The New Fat.”