Brand Design.
It's more than just a logo.
Brand design, from a designers perspective, encompassing everything from a logo, colour choices, supporting graphical elements, image style, illustration style and layout.
Seeing a brand through the creative phase and into fruition is a fabulous experience for all. Our team work on plenty of design projects, but the logo design and creation of supporting graphics and general brand style is always very exciting and rewarding.
Brand design should reflect the ethos of the business and help launch the start of a new venture or project phase in a remarkable way. For a start-up company we can provide various brand design packages, whether you’re starting an online shop or you’re a new solicitor about to make your mark – our packages can be tailor-made to suit your requirements.
We will research competitors, discuss your services in detail and ask plenty of questions about how you see your offering standing out from the crowd – your USP's. Our prelim design concepts will show a variety of directions in terms of style, we will then refine through to a finished brand style by listening to your feedback and giving our recommendations.
A brand guideline document is then put together. This includes essentials for your internal marketing department and any external agencies that may need to ensure brand consistency. We suggest that this document gets reviewed regularly and new elements are added, over time - this will become your brand bible!
Whatever marketing assets you require as a new business or an existing business - get in touch today and speak to our design team.
Some of the solutions we can offer
Brand Design Options.
Logo Design.
5 Concepts
1 Final logo design
Digital and print-ready files
Brand guideline single page pdf
Full copyright ownership
Brand Design - Advanced.
All of the basic brand design package plus:
Basic branded html email signature (for Outlook)
Brochure with interactive links
1 Fabric banner stand 930mm wide
Full brand guideline document including guidance on image or illustration style
Brand Design - Basic.
5 Logo concepts
1 Final logo design
1 Set of stationery designs including business card and MS Word letterhead template
1 Facebook cover image
Digital and print-ready files
Brand guideline single page pdf
Full copyright ownership
Ready to discuss your project?
Why choose The New Fat to design your brand.
Highly Experienced
We have been designing and working with evolving brands for nearly 25 years. So you'll be in safe hands.
Fast Turnaround
We understand the importance and speed required for marketing projects - working quickly and efficiently ensuring deadlines are met.
Save 15%
Creative Team
You will have access to our most creative bunch of designers, who are lead by our creative director - working together to design a brand, bespoke to you.
Need a professional design team for multiple projects throughout the year? Purchase an annual bank of design hours and save 15%.


Project Spotlight.
For a new business, image is everything. Distro Mobiles is a forward thinking young company which needed to hit the ground running in terms of brand identity. Offering sustainable and eco solutions for mobile phone recycling and repair, the director had a clear vision for their brand, we helped by making it a reality. Working on everything from the logo through to supporting illustration style, social media graphics and packaging design.